• We help companies and brands to create, grow and secure their revenue streams.

    We do this by breaking old thinking patterns in strategy, marketing and innovation.

    Welcome to ADBA Marketing | Consulting | Innovation

  • About ADBA

    A unique blend of expertise in Marketing, Consulting, and Innovation


    Most probably the first Dialogue Marketing agency in Turkey

    Human, reliable, and unique.


    One Small Step

    We're working hard to build ships going to the Moon and back!

  • Marketing

    End-to-end. From strategy to operations.

    Marketing Analytics

    • Target Market Segmentation
    • Data Analytics and Intelligence
    • Database Management
    • Analytical CRM

    Marketing Strategy

    • Customer Awareness
    • Customer Acquisition
    • Customer Retention
    • Customer Engagement
    • Customer Win-Back

    Marketing Management

    • Creative Ideation
    • Concept Development
    • Qualified Prospecting
    • Dialogue Marketing
    • Experiential Marketing
    • Digital & Mobile Marketing
    • Sponsorship Activation

    Marketing Operations

    • Integrated Direct Mailing (print & e-mail)
    • Call-Center (profiling & prospecting)
    • Web Development
    • Social Media Application Development
    • Mobile Application Development
  • Consulting

    Shift to higher profitability. Define our path for growth. Add digital business models.

    Commercial & Operational Performance Improvement

    • Stop Loss
    • Turnaround
    • Profitability Increase
    • Market Sizing & Most Valuable Customers (MVCs) Definition

    Strategy & Business Development

    • Business Model Analysis and Development
    • Value Proposition and Brand positioning
    • New Product or Service Innovations
    • Sales Development and Management
    • Go-to-Market Strategy Development

    Digital Commerce

    • E-Commerce Entry Strategies
    • E-Commerce internationalization and growth strategies
    • Multichannel-Retailing Strategies
    • Roadmaps for Implementation
  • Rather than trying to innovate to keep up with other companies, we focus our innovation efforts to meet the rise in customer expectations, needs and desires.


    Business Strategy

    Customer Experience

    Technology & Creativity



  • Clients

    You + Us = Awesome


    Crop Science Industry

    Strategic Marketing, CRM, customer and channel engagement, social media marketing,

    Turkish Airlines


    Strategic marketing consulting, B2B and B2C marketing concepts/programs/formats, sponsoring activation, corporate account development, product development

    Turkish Cargo


    Strategy consulting

    Kanyon Shopping Mall

    Real Estate & Retail

    Strategic Marketing, CRM, consumer and retail engagement, social media marketing, database management


    Retail & Brands

    CRM Consulting // CRM Data Intelligence: Data Cleansing, Data Integration, Data Analysis & Analytics // CRM Data Migration: Audit, Model Setup, Data Migration // CRM Consulting: Customer Analytics & Intelligence, Retention & Acquisition Strategies, Customeer Lifecycle Communication Strategy, Marketing Idea Development

    Aysir/Kempinski Barbaros Bay Bodrum

    Real Estate & Hospitality

    Management & Strategy Consulting, Business Development // Financial and Management Consultancy, Strategy and Marketing Consultancy, Supervision optimization, Stakeholder Relationship Management


    Retail & Brands

    Marketing Consulting for Consumer Activation & Engagement, Marketing Innovation



    Strategic Marketing Consulting: Go-to-Market Mission & Vision, Consumer Centered Mindset, Corporate Belief, Key Marketing Initiative Roadmap, Internal Marketing and Communication.



    Strategic Marketing Consulting in Go-to-Market Mission and Vision, Business Management Consulting in Customer & Market Centricity, Change, Perspective Enrichment, Organizatonal Excellence



    B2B Dialogue marketing, Qualified Prospecting, Sales Stimulation

    ING Bank


    Strategic Marketing Consulting for B2C Go-to-Market, Value Propositioning, Use Case Generation, Target Market Preparation, Customer Engagement, MarCom Planning, Ideation, Conception, Lead Generation, Performance Marketing



    Strategic Marketing Consulting and Advertising in Turkey. SunExpress is a joint venture of Turkish Airlines and Lufthansa.

  • Work

    We let results speak!

    Going Potty for Facebook: How a Toilet Paper Brand Won Social


    Going Potty for Facebook: How a Toilet Paper Brand Won Social

    "It is really hard to ensure the loyalty of your consumers for a toilet paper. At the end of the day there are lots of options to choose from," says Ipek Alkan, engagement manager at ADBA, the Turkish marketing agency behind Selpak’s award-winning Facebook strategy.


    Read the full article here on Content Marketing Institute


    4mevsim Hackathon

    ADBA created and managed the first Hackathon Session in Turkish agriculture sector for Bayer. Gathered with the farmers and experts for 2 days to come up with solutions for precision farming. #hackathon #hackfarming #precisionfarming


    4Mevsim Farmer Relationship Program

    ADBA brings the marketing campaign of the year trophy to Turkey. Happy to announce that ADBA Istanbul has earned another Award at this years Stevie International Business Awards with its wonderful client #Bayer #cropscience #4mevsim

    Have you met Ipek?

    As an Engagement Manager she supports our clients from strategy to execution in a straight forward but very charming way. Have a read to discover her job and her life in Istanbul

    Best part about your work as Engagement Manager?

    Everyday is a new challenge. Our job renews our mind and soul every minute!


    Before working here what was the most unusual/funny/stupid job you have done?

    In the backstage team at a theatre.


    How would your friends describe you in your teen years?

    Most potential to become famous. lol


    Where is your favourite spot in Istanbul?

    Ortaköy Feriye.


    Describe the color purple to somebody who is blind.

    When you feel like you are special with a twist.

    Have you met Gözde?

    As a Project Manager she supports our clients in planning and building rock solid marketing programs and projects. Have a read to discover her job and her life in Istanbul

    Best part about your work as Project Manager?

    Creating ideas and making improvements with tracking trends, also the excitement of ability to make a change in something.


    Before working here what was the most unusual/funny/stupid job you have done?

    Selling hand made jewelry with my best friend when I was 10 years old. I made kind of a good money for that time:)


    How would your friends describe you in your teen years?

    Rebellious, who likes to take lead roles, very empathic, sometimes too much:) and caring.


    Where is your favourite spot in Istanbul?

    Belgrad Forest.


    Describe the color red to somebody who is blind.

    It is like touching something hot.

    Digital Transformation Horizon Tour


    We have been invited to conduct a session over Digital Transformation and its impact on Marketing and Sales. During the meeting with ExxonMobil’s Turkey Head Office Team and the nationwide distributors, we have given a horizon tour on digital trends and their impact. We have been very happy to share our views with our friends from ExxonMobil and to wrap up the session with some key take aways.

    4mevsim Marketing Workshop


    It is always our pleasure to have workshops with a wonderful team of Bayer. Always inspiring, result oriented, and of course, lot's of fun!


    powered by Bayer

    The challenges for the world going forward in farming are enormous. The massive trend of urbanization and growth in global population forces us to produce more, in better quality, with less resource in farmlands.


    Therefore, productivity, profitability and sustainability are key in farming business. This is what Bayer addresses with its relationship program 4mevsim to value relationships and keep up working closer together with farmers. Service driven solutions, access, added value and education are focus of 4mevsim, an invitation only program for farmers, powered by Bayer.



    Management Skills: Decisions

    with Cüneyt Cakir, Tarik Ongun, Bahattin Duran

    Never stop listening and learning from professionals in decision making: Our friends Tarik and his FIFA referee team Cüneyt and Bahattin share their skills and experiences about how to make 270 decisions within 90 minutes. It's three decisions per minute, at an heart rate of 150bpm, having 22 players and more than 60.000 people around you.

    Contact us for your tailored executive boot camp, management training or marketing event on FAST DECISION MAKING!


    1 x GOLD & 2 x SILVER

    Happy to announce that ADBA Istanbul has earned another 3 Awards at this years Stevie International Business Awards with its wonderful client #Selpak


    TRIPLE: 3 x GOLD

    3 x GOLD received for WeBubble at Stevie Awards 2014 in Paris on October 10 with our lovely client team at #Kanyon. Thank you!

    Turkish Airlines


    Turkish Airlines' NICT 2012 conference - Hosting more than 250 delegates from Spain at Next in Corporate Travel 2012 in Istanbul - Video Impressions (01-03 June 2012)


    Color the Kanyon

    The first implementation of Post-It Artwork in Turkey has been done in Kanyon Shopping Mall, in Istanbul. The idea, concept and implementation was done by ADBA. The project itself uses Post-It Artwork to embrace Kanyon, its brands and visitors. Therefore, we love this project as good example for engagement marketing between brands, retailers and consumers.



    This is WeBubble. I am at Kanyon now. Catch, Create, and Enjoy! WeBubble enables consumers to explore these bubbles through the camera of their smartphone. Consumers can catch branded bubbles to earn rewards, including discounts and vouchers to redeem and shop instantly. Furthermore, consumers can create their own bubbles accompanied by personal messages, to blow it into the air and share it on various social channels. 

  • Contact Us!

    Don't be afraid to reach out. You + us = awesome.

  • Meet Us!

    It's our pleasure!


    ADBA A.Ş.

    Gazeteciler Mahallesi

    Matbuat Sk. No.11

    34394 Esentepe


    +90 (212) 216 11 90 info@adba.com.tr

    Gazeteciler Mahallesi Matbuat Sk. No.11 34394 Esentepe Istanbul/Türkiye

    Visit us in Istanbul

    +90 (212) 216 11 90

    Call our Istanbul office
    +90 (212) 216 11 90

    Follow us on Vimeo

    Follow us on LinkedIn